the alchemist


This restaurant would be one of the first to introduce the concept of “molecular gastronomy” to South Florida. Because of the type of cuisine and presentation style, it was evident this would be a dining experience for all of the senses. This is reflected in the tagline and reversed 5 in the logo (representing 5 senses). Rich wood, metal sculpture, and white canvas were used throughout to reflect the artistic nature of the cuisine.

Scope of services: Brand identity - logo development, tagline and all collateral materials needed at the restaurant level including menus, wine list, business cards and signage.